I’ve spent a lot of time, and acquired a lot of scar tissue, in this industry, and if there is one thing I’ve learned, it’s that most people are terrified of looking different. People hug the center of the road because it feels safe. But as Jim Hightower once said,
“There’s nothing in the middle of the road but yellow stripes and dead armadillos.”
When we were building the early versions of PowerShell (back when it was Monad), we had a massive fight over a single word. It seemed trivial to everyone else, but I knew it was a hill worth dying on. It was the fight over the word Cmdlet.
The disagreement wasn’t a matter of wordsmithing; it was a foundational issue about establishing the cognitive contours of the product – how people would think, learn, find things, and form a community. It was an issue of soul.
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